“Fan Base Development & Management plus Music Marketing & Media”
Training Day – Saturday 26th November 2011
@ IMRO Offices, Copyright House, Pembroke Row, Lower Baggot Street, Dublin 2 // 11.30am to 5.00pm
GUEST PANELISTS:
Ken Allen – Faction Records
Stevo Berube – Berube Communications
Brian Daly – Betapond
Jim Carroll – Irish Times
Panel 1: 11.30 to 1.00
Fan Base Development & Management
Artist / Fan relationships & business models
Fan behaviour & requirements
Community engagement & database marketing
Panel 2: 1.30 to 3.00
Digital Marketing & Distribution
Project & campaign planning
Social media, websites, analytics & data mining
Tools, widgets, plug-ins & service providers
Mobile apps & GPS marketing
Panel 3: 3.20 to 5.00
Music Media
Marketing, promotion and retail time-line
Print media exposure
Radio & TV decision-making
Fees for this event are as follows:
MMF Members – €20
IMRO Members – €32
Non-Members – €70
Register for this event via the PayPal buttons on the right hand side of our website: http://musicmanagersforum.ie
MMF Ireland training events are sponsored by and run in conjunction with IMRO.


