September 26, 2009, 11:30 am

2nd Training Session - Artist Income Streams & Intellectual Property Rights

DISCUSSION PANEL GUESTS

GARY McCLARNON - Manager Mister Scruff & MMF UK Vice Chairman

SCOTT COHEN - The Orchard, Founder & VP International

RUPERT SPRAWSON - Entertainment Lawyer

ALAN CULLIVAN - Manager The Thrills

STUART WORTHINGTON (Moderator) - Manager Happy Mondays & Chief Training Officer MMF UK

LIAM MURPHY - Live Wire Business Management

PROGRAM OF TRAINING SUBJECTS

Part #1: "The Real 360 Degrees: Artist, Music, Content & Rights Management - Income & Value Chains"
- Creation to consumption: the who/what/where/how/when of the value & use of music (songs/performances/recordings) today
- Income participation / roles & rewards. Who's contracted to whom? Who pays whom and who doesn't get paid? What are the implications & options available?
- Intellectual property: the theory (ownership, duration, infringements & exceptions), and the practical realities of copyright, neighbouring &
performer rights, trading names, trade marks, image & moral rights, sample clearance, etc.
- Consumer back to creator: royalty streams & cash flow: accounting & payment, examples & issues

Part #2: "The Artist/Fan/Audience Relationship & Digital Marketing Update 2009"
- Art, emotion & trusted relationships: ignore at your peril!
- Understanding the "new" business models; structuring & defining your own
- Building communities & database management
- Digital marketing & distribution services: sorting the wheat from the chaff?
- New partnerships, new money?